// Savoca Studio · Pitch Deck content — vertical-specific data // Three verticals, same spine. Drop in this file alongside brand/pitch-deck.jsx. window.DeckContent = { // ───────────────────────────────────────────────────────────────────────── "home-services": { vertical: "Home Services", cover: { title: "Where revenue leaks · in home services.", }, hook: { stat: "85%", statLabel: "of homeowners hire the first contractor who calls back.", body: "Demand for home services is high. Patience for a delayed callback is not. The first business to respond is closing the job before your team even returns the call.", source: "Service Direct · Service Industry Lead Response Report, 2024", }, problem: { title: "The job goes · to the fastest reply.", sub: "Most home services owners are competing on price and reviews. The leak isn't there. It's in the four handoffs between the first ring and the deposit.", points: [ "Calls missed after 5pm", "Quotes that go cold", "Jobs tracked in texts", "Reviews never asked for", ], }, verticalLeaks: { title: "The four leaks · in your shop.", leaks: [ { stage: "02 · Capture", title: "After-hours calls die in voicemail.", note: "60%+ of emergency demand hits outside business hours. Voicemail is a small, polite goodbye." }, { stage: "03 · Respond", title: "Quote requests sit until morning.", note: "By morning, the homeowner has two other quotes and a half-formed loyalty to whichever guy texted at 8pm." }, { stage: "05 · Deliver", title: "Job status lives in text threads.", note: "No customer-facing visibility. Anxious customers call the office. Office calls the tech. Tech calls the customer back." }, { stage: "06 · Retain", title: "Reviews never get asked for.", note: "The happy customer is the review you'll never get. The silent system is one SMS away." }, ], }, deliverables: [ { title: "Capture, wired", body: "Missed-call text-back. After-hours form. SMS reply within 60s of any inbound — phone, web, DM." }, { title: "Quote that closes",body: "Templated estimate flow. Auto-reminder at 24h and 72h. Deposit collected at the form, not after the close." }, { title: "Job visibility", body: "Status SMS to the customer at scheduled, on-the-way, on-site, complete. Cuts inbound 'where are you?' calls cold." }, { title: "Review on autopilot", body: "Post-job SMS with one tap to leave a Google review. Negative path goes to you privately." }, { title: "Pipeline reporting", body: "Weekly snapshot: where leads came from, where they died, which crew closed which jobs." }, { title: "On-call partner", body: "Tool changes, hires, vendor calls — I'm in the loop. No agency between you and the work." }, ], pricingRec: "Studio", examples: [ { band: "Operation", client: "AstroTurf", url: "astroturf.dev", summary: "RevOps system for a multi-location synthetic-turf installer. Custom data model, vertical-specific lead routing, install-day automation, and reporting that ties marketing spend to closed-job revenue.", stack: "Next.js · Supabase · Twilio · HubSpot · Stripe", }, ], }, // ───────────────────────────────────────────────────────────────────────── "professional-services": { vertical: "Professional Services", cover: { title: "Where revenue leaks · in professional services.", }, hook: { stat: "47 hrs", statLabel: "the average first-response time across professional service firms.", body: "Your prospect already met with a competitor by the time most firms reply. The leak isn't lead quality. It's the speed of the operating layer between intake and intro call.", source: "InsideSales · Lead Response Management Study, updated 2023", }, problem: { title: "Intake is not · engagement.", sub: "Most firms confuse a submitted form for a started relationship. The handoff between intake and a real human conversation is where the deal is quietly lost — every time.", points: [ "Intake forms sit overnight", "Proposals stall in inboxes", "No clear pipeline view", "Referral loop runs on luck", ], }, verticalLeaks: { title: "The four leaks · in your firm.", leaks: [ { stage: "02 · Capture", title: "Intake forms aren't intake.", note: "A form fill isn't a client. Without an SMS or phone follow-up inside the speed-to-lead window, the prospect hires whoever called first." }, { stage: "03 · Respond", title: "No qualification layer.", note: "Senior time spent on bad-fit consults. The leak isn't a lawyer's hour — it's the good-fit prospect who walked while she was on a no-fit call." }, { stage: "04 · Convert", title: "Proposals stall after the call.", note: "Send, hope, follow up manually two weeks later. Most lost engagements were 'just about to sign' and forgot." }, { stage: "06 · Retain", title: "Referrals run on luck.", note: "The happiest client is the referral source you never asked. A system asks. It also tracks who said yes." }, ], }, deliverables: [ { title: "Qualified intake", body: "Form → enrichment → scoring → routing. Senior calendar protects itself; junior or async handles bad-fit." }, { title: "Speed-to-lead", body: "Auto SMS + email inside 5 minutes of any inbound. Calendar embed for self-serve booking on the qualified path." }, { title: "Proposal pipeline", body: "Status visible to you and the prospect. Auto-nudge at 48h, 7d, 14d. Templated close paths for each service line." }, { title: "Client lifecycle", body: "Onboarding handoff, kickoff template, NPS at delivery, referral ask at the right moment." }, { title: "Executive reporting", body: "Pipeline by source, stage, owner, value. The same governance you'd expect at an enterprise GTM." }, { title: "On-call partner", body: "Tool stack stays clean. New service lines stand up fast. You work with me, not a project manager." }, ], pricingRec: "Operation", examples: [ { band: "Operation", client: "MorningCut", url: "morningcut.golf", summary: "Operating layer for a high-end golf club — membership inquiry to onboarding, with reporting on inquiry-to-conversion and a clean intake that protects pro-shop time.", stack: "Next.js · Supabase · HubSpot · Stripe · Postmark", }, ], }, // ───────────────────────────────────────────────────────────────────────── "health-local": { vertical: "Health & Local", cover: { title: "Where revenue leaks · in health & local.", }, hook: { stat: "1 in 4", statLabel: "calls to a service business never gets a callback.", body: "Dental, medspa, vet, gyms, studios — these run on a phone, a calendar, and a chair. Every unanswered call is an unfilled seat and a patient who calls the practice down the road.", source: "Invoca · Call Tracking & Industry Benchmarks Report, 2024", }, problem: { title: "The chair · is the asset.", sub: "An empty chair at 2pm Tuesday is not free. The leak is not the marketing — it's the handoff between the inquiry and the booked, paid, repeat visit.", points: [ "Calls missed at lunch", "Forms filled, not followed", "No-shows without deposits", "Patients never reactivated", ], }, verticalLeaks: { title: "The four leaks · in your practice.", leaks: [ { stage: "02 · Capture", title: "Missed calls go to voicemail purgatory.", note: "Especially at lunch and after hours. The patient with a toothache isn't waiting for a callback — they're already on Google searching for the next practice." }, { stage: "04 · Convert", title: "No deposit at booking.", note: "A booking without skin in the game is a coin flip with worse odds. The 'maybe' books somewhere with a smoother checkout." }, { stage: "05 · Deliver", title: "No-shows without reminders.", note: "The two-SMS reminder cadence cuts no-shows by a meaningful margin. Most practices send one — or none." }, { stage: "06 · Retain", title: "No reactivation system.", note: "Dormant patients are the cheapest revenue on the planet. A 90-day re-engagement sequence converts at rates that should embarrass every practice without one." }, ], }, deliverables: [ { title: "Missed-call capture", body: "Auto-text within 60s of any unanswered call. Books straight to the calendar. Stops the patient from calling the next clinic on the list." }, { title: "Deposit at booking", body: "Online booking page with a deposit hold. Real intent, real calendar, real revenue protection." }, { title: "No-show prevention", body: "Two-SMS + email reminder cadence. Easy reschedule path. Recoups the chair before it goes empty." }, { title: "Reactivation engine", body: "Dormant patients re-engaged on a 90-day cadence. New service offers timed to lifecycle, not blasts." }, { title: "Review capture", body: "Post-visit SMS with one-tap Google review. Negative path is private. Reviews compound, silence compounds faster." }, { title: "Pipeline reporting", body: "Source → booking → show → revenue → repeat. One view, weekly. The single biggest leak, named." }, ], pricingRec: "Solo", examples: [ { band: "Solo", client: "Krazy Strong", url: "krazystrong.app", summary: "Booking, lead capture, and automation layer for a solo strength coach. From DMs and form fills to a confirmed session — automated end-to-end, owner only sees clients who paid.", stack: "Next.js · Supabase · Stripe · Twilio", }, ], }, };