Field guides for service businesses that run on calls.
19 vertical-specific RevOps playbooks. Industry data, four moves per playbook, plug the leaks already sitting in your funnel. Free.
- Read→01/ Medspa
The Missed-Call Playbook
How a single-location medspa loses six figures a year between the front desk and the booking software — and the four moves that plug the leak without spending another dollar on ads.
- Read→02/ Dental
The Chair-Empty Playbook
How a solo general practice quietly leaks $150–$250K a year between the unanswered phone, the broken recall list, and the 11am no-show — and the four operator moves that plug it before the DSO comes shopping.
- Read→03/ HVAC
The After-Hours Playbook
How a 5-truck HVAC shop bleeds $290K to $580K a year during cooling season — most of it after 5pm, on a phone nobody answers — and the four moves to recover it before private equity buys your neighbor.
- Read→04/ Plumbing / Electrical
The Voicemail Playbook
Why 62% of small-shop calls go to a full voicemail box, why 78% of those callers never call back, and the four operator moves to plug $45–$120K of annual leakage — with a Texas-specific lens on the master license bottleneck.
- Read→05/ PI Law
The First-Call Playbook
Why 72% of accident victims hire the first attorney they speak with — and why a solo PI firm in Austin loses over $1M a year to missed calls, voicemail, and the 4-hour callback. Plus four operator moves to compete with Morgan & Morgan without their ad budget.
- Read→17/ Vet Practice
The Per-Doctor Productivity Playbook
Why a typical 2-DVM Austin practice leaks $267K of cash and another $760K of 5-year client revenue a year — and the four operator moves that get two doctors doing three doctors' work, because Mars can pay your next associate $16,500 more than you can in signing bonus alone.
- Read→07/ Personal Trainer
The Empty Slot Playbook
Why the average Austin solo trainer leaks $40K–$50K a year on cancellations, no-shows, and ghosted DMs — and the four operator moves that plug it before you add a single new client.
- Read→08/ Wedding Planner
The Ghosted Inquiry Playbook
Why 40% of couples never hear back from you within 5 days — and how a solo Austin planner leaks $100K/yr by losing to whoever replies first. Plus four operator moves to plug the gap before engagement season ends.
- Read→09/ Chiro / PT
The Recall Recovery Playbook
Solo chiro at $500K/yr is leaking $89K — 18% of collections — through missed calls, no-shows, and lapsed patients. Four operator moves to recover it before the PE rollup absorbs your neighbor.
- Read→10/ Roofing
The Storm Window Playbook
One Austin hail event = 4× call surge for 72 hours. 60% miss rate at peak. 78% of homeowners book the first contractor who answers. A 5-crew shop leaks $190K+ per storm and ~$900K/yr at baseline. Four moves to run before PE buys your neighbor.
- Read→11/ Real Estate
The 5-Minute Playbook
Average real estate agent takes 15 hours to respond to a lead. 78% of inquiries close with the first agent who responds. A 5-agent Austin team burning $270K/yr on Zillow leads leaves $448K of GCI on the table. Four moves to fix it without buying more leads.
- Read→12/ Landscaping
The Spring Surge Playbook
70% of annual landscaping demand compresses into a 12-week window. 74% of inbound calls go unanswered. A 3-crew Austin shop leaks $96K+ during spring alone — most while crews are on mowers. Four moves to wire before the next spring surge.
- Read→13/ Moving
The First-Quote Playbook
63% of inbound moving leads get zero response. Average industry response time: 47 hours. 78% of customers book the first company that answers. A 5-truck Austin mover leaks $200K–$300K/yr — most in May–September. Four moves to win the first quote.
- Read→14/ Insurance Agents
The Quote Race Playbook
Insurance prospects request quotes from 3–4 agencies simultaneously. 78% buy from whoever responds first. Average independent agency takes 47 minutes. A 4-producer Austin shop leaks $116K/yr in year-1 commission — $760K in 7-year LTV. Four moves to stop paying $30/lead to lose them by Tuesday.
- Read→15/ Pest Control
The Recurring-Revenue Defense Playbook
Why a typical 3-truck Austin pest shop leaks $317K of cash + capacity a year and another $240K of what you'd sell for, sitting on the same revenue — and the four operator moves the rollups install on Day 1.
- Read→16/ Pool Service
The Repair Margin Playbook
Why a typical 4-truck Austin pool shop leaves $216K of profit on the same revenue — and the four operator moves SPS PoolCare (6 miles up the road) runs across all 191 shops it has bought.
- Read→13/ Mental Health
The Clinical Hour Playbook
Why a typical 3-clinician Austin private practice loses 5-8 clinical hours per clinician per week to admin drift — and the four operator moves that reconstitute a full clinician's gross book without hiring, before Headway and Alma own the contract.
- Read→18/ Golf Course
The Revenue Per Round Playbook
Why a typical Austin / Round Rock semi-private course leaks $270–365K of cash a year and another $333K of member revenue it keeps losing to churn — and the four operator moves that close the gap.
- Read→19/ Tattoo
The Empty Chair Playbook
Why the average solo tattoo artist in Austin leaks $35K–$55K a year on flaky deposits, ghosted DMs, and missed touch-up follow-ups — and the four operator moves that recover it before booking another flash day.
Same handoff problem, different leak points. Each playbook above maps one vertical's capture & convert side — here's the short version of where the money goes.
- No. 01
Medspas.
PlaybookForms convert higher than calls.But no deposit. No follow-up.They book somewhere else. - No. 02
Dental.
PlaybookUp to 40% of calls go unanswered.No callback. No recovery.That patient is gone. - No. 03
HVAC.
PlaybookMost demand hits after hours.You're closed when the phone rings.First to respond wins the job. - No. 04
Plumbing & Electrical.
PlaybookVoicemail box says full.85% of callers don't leave one.The next plumber gets the job. - No. 05
Personal Injury Law.
PlaybookThe wreck happened at 7pm.You picked up at 9am.They signed with Morgan & Morgan. - No. 06
Veterinary.
PlaybookHalf of bookings happen after hours.Your phone is closed. Corporate's isn't.That's why corporate is winning. - No. 07
Personal Trainers.
PlaybookEmpty slot. Same as no slot.DM sat 4 hours.They hired someone else. - No. 08
Wedding & Event Planners.
Playbook40% of couples never hear back in 5 days.50% book the first reply.You lose on response time, not on craft. - No. 09
Chiropractic & PT.
PlaybookRetention plateaus at 40%.Top quartile hits 85%.Reactivating an old patient costs less than acquiring a new one. - No. 10
Roofing.
PlaybookStorm hits. 320 calls in 72 hours.60% miss rate at peak.78% book whoever picks up first. - No. 11
Real Estate Teams.
PlaybookIndustry-average response: 15 hours.Best in class: 5 minutes.78% sign with the first agent. - No. 12
Landscaping & Lawn Care.
Playbook70% of demand in a 12-week window.Crew runs OR phone answers.Spring decides the year. - No. 13
Moving Companies.
PlaybookCustomers shop 3–5 movers.Book within 30 minutes.Whoever answers first wins 78%. - No. 14
Insurance Agencies.
PlaybookQuote 3–4 agencies simultaneously.78% bind with first responder.Industry-avg response: 47 minutes. - No. 15
Pest Control.
PlaybookOwners think they answer 97%.Reality: 66%.The owner is the bottleneck. - No. 16
Pool Service.
PlaybookThe missed call isn't $230 cleaning.It's a $1,500 pump replacement.Repair is where margin lives. - No. 17
Mental Health & Therapy.
Playbook11pm inquiry. 48-hour callback.Not a lost lead — someone who didn't get help.They don't come back at 9am.